While not new to the property market, home staging continues to grow in popularity among homeowners who wish to optimise buyer appeal and sell their home for the best possible price, within the shortest possible time.
To get the property sold for the best price, the home needs to appeal to the highest possible number of potential buyers. Home staging is used by estate agents as one of their marketing tools to highlight a home’s best features. It is preparing the home for sale by using techniques that focus on improving the property’s appeal and transforming it into a more attractive and welcoming space.
A prime example of staging is a retail shop window using mannequins to display items in such a manner that it allows people to picture themselves wearing the clothes or using the products in the window. Similarly, home staging aims to showcase the home’s best qualities and entice the potential buyer to see themselves living in that home – it creates aspirations.
It is possible to hire professional home staging specialists; however, this will obviously come at a cost. Professional staging can include the rental of furniture or artwork, buying paint or wallpaper, as well as products that may be required to fix up problems such as cracks in the wall or sanding wooden floors.
You can avoid the cost of a professional stager by doing it yourself, making simple changes to your home that could create a big impact. In this age of information, there are vast amounts of content available to help you through the home staging process. There are many websites, television shows and other mediums that you can use to source information that will assist you to get your home ready for viewings.
Don’t know where to start? Here are a few tips that will help you along your way:
Keep it clean
As a first step, the home should be clean, inviting and exciting for potential buyers to view. The object is for buyers to not only want the home but to want it more than any other homes for sale in the neighbourhood.
Getting the carpets professionally cleaned will make a big difference to their appearance and will leave the home smelling great. Taking the curtains down and washing them will also add to the pleasant aroma of the home. Fresh or new bedding will go a long way in sprucing up the bedrooms to ensure they look their best on an open house.
Get rid of clutter
Where possible, reduce clutter and pack away any unused items. Don’t let your personal items detract from the home’s features. If a space in the home is full of items, try and remove some furniture to open the space up a little. While not always possible, ideally it is good to reduce the number of items in the house by around half. This will mean that you will need to be ruthless in the selection process. Hiring a storage unit while the home is on the market will assist in storing pieces that you want to keep, but don’t want in the house.
If there are fewer items in the home, it will appear larger and it will easier to keep clean.
Smells evoke emotion
If the home smells good, it will conjure up positive emotions in buyers, while unpleasant odours often drive buyers away. There is nothing quite like the smell of freshly brewed coffee or freshly baked bread to make a home feel more inviting.
A few updates and adjustments
If necessary, give the walls a fresh coat of paint to inject some colour into the space and revitalise the look. Any small defects should also be attended to, such as replacing a cracked window pane or broken doorknob. During viewings, it’s best for each room to be as open and bright as possible. Turn on the lights and open all curtains and blinds to let in as much natural light as possible.
Small changes can make a big impact in how the property is seen by buyers. It is the unexpected little touches that will leave an impression on buyers viewing the home. Some fresh flowers on display, a welcome mat or fresh fruit in a bowl in the kitchen – all these little things combined will add to the appeal of the home and impress potential buyers.